Jewish Internet Dating Gets a Makeover
JDate ups its exposure having its latest rebranding campaign, showcased on billboards from Los Angeles to New York City’s occasions Square.
By Jennifer Cole
JDate.com does not phone it self the Jewish that is“leading singles” for absolutely absolutely nothing. The massive on line matchmaker—which boasts 750,000 users and attracted major news buzz in April using its rebranding campaign, “Get Chosen”—is referred to as go-to for Jewish internet dating. So it’s no wonder that with its 17 years, JDate hasn’t faced much competition.
So far. As online dating gets to be more tech-savvy and complex, Jewish relationship is after suit. Presently there are a bunch of the latest solutions for Jewish singles, through the strictly Jewish JZoog to JSwipe that is tinder-based. Along with the increase among these brand new interactive options—some more salacious than others—comes a crucial concern: Is all of the kosher?
New Matchmakers in your area
JSwipe, an app that is mobile was launched in April, is comparable to the favorite yet dubious software, Tinder. The location-based software finds other Jews who are using the program nearby with just the swipe of a few buttons. Because of the options of taste or moving on matches according to a tiny profile photo that appears, an individual helps slim the dating pool in their or her current location that is geographical. If both users “Like” each other, a match is manufactured and messaging that is private occur.
JCrush, another software released in April, is fairly much like JSwipe. With a summary of prospective matches appropriate just about to happen, users can not only select “Crush” (yes) or “Oy Vey” (no) but can also choose “Maybe. ”
“While depending on buddies, household and fate is fantastic, we must keep pace because of the times and employ technology to help make our life easier, ” says Sonya Kreizman, JCrush’s COO.